Why Do You Keep Asking?

If you have ever given to a charity before, you will know that once you give they will ask you to give again. Sometimes it can become overwhelming as they seem to be like a dog with a bone, asking and asking and asking. Add to that, if you give to more than one charity then it gets multiplied to numerous asks. You can feel as if you are at the mercy of interrupting phone calls, excessive emails and piles of mail at your door step.

Everyone wants charities to spend their money wisely so that as much money as possible can go to the projects they run, and believe it or not, when they are asking you for money again, that is the wisest use of their finances.

It comes down to basic marketing. It is commonly known that if you ask someone who has never been a customer of a particular business before, to become a customer there is a 5-20% chance that they will. If you ask someone who is already a customer to become a repeat customer, there is a 60-70% chance that they will.

It’s the same with Charities. It is much more likely for someone to give to a charity if they have supported them before and much less likely for someone to give to a charity if they have never supported them before. Essentially, it is smarter and financially wise for charities to spend time and money engaging with existing supporters.

In saying that, you are in control of what you receive from them – if you don’t want them to send you mail, emails, or to phone, tell them that. It saves you and the charity time and money, which is an extra donation to them.