“There’s such a strong association between wellbeing and altruism that it would be foolish not to live altruistically,” Steve Taylor, Senior Lecturer at Leeds Becket University
Being kind and generous to other people is so good for you, it’s silly if you don’t do it. That’s essentially what Steve Taylor is saying. There has been a long history of scientific and anecdotal studies that have backed this up for decades. There have also been religious and theological philosophies which have touted this for centuries and millennia. Why do we still struggle to do it? Why do I find it so hard to be kind and generous to people around me? Why do I get so caught up in my own head and self-centredness that I don’t see what I can do for others?
One of the greatest contradictions in life (I think so anyway) is that motivation to do something comes after you have first started to do the thing. You have to ‘do’ before you ‘feel’.
It’s the same with generosity. First comes the action, then comes the good feeling, followed by the motivation to do more good in the world, and then the good feeling again.
You are doing yourself a dis-service by being stingy. The good news is that this can shift with just the smallest of actions. Do something tiny for someone else. Notice how it makes you feel and dwell on it. This will fuel you to do more and dramatically improve your wellbeing.

