I work for a charity and meet with people who donate significant amounts, but I don’t ask them to give money.

I used to do that, and it felt wrong. I felt like I was apologising every time I wanted to meet with them and that they thought I only wanted something from them…which was kind of true – their money.

I got tired of that feeling and of asking people to give money, so I decided to try something else.

Instead of asking people to give, I now invite people to fulfil their purpose through generosity. By giving money to Opportunity, an organisation that they are passionate about, our supporters are finding a way to fulfil their purpose.

They are bringing dignity to those living in poverty.

They are giving back some of what they have received.

They are living out their values.

They are showing care and concern for their fellow human beings.

They are releasing the hold that money can have on those who have it.

They are being generous and reaping the rewards that generosity bring.

So I don’t ask for money. I offer a pathway to purpose.