Buzzwords – Transformation

When you work in an industry for a while there are usually a number of words or phrases that become the flavour of the month or year or decade. Almost cliché like.

In an office environment I would hear ‘going forward’ regularly, or ‘synergy’ or ‘touch base’, ‘circle back’, ‘think outside the square’, ‘reinvent the wheel’…I could go on. Don’t get me started on the acronyms. Oh yes, the acronyms, mostly the TLA’s (three letter acronyms, there is COB (Close of Business), ROI (Return on Investment) FTE (Full Time Employee), ETA (Estimated Time of Arrival – should that not be ETOA?) or my favourite BAU (Business As Usual).

One word that gets overused and under appreciated is transformation. It sounds great but doesn’t necessarily carry with it specific meaning, thus it has become a fancy word that people use when are talking about change. But it’s much more than that.

From an International Development perspective, we talk about transformation in the lives of those living in poverty and it is helpful to define what that actually is. It is more than just change or transition, it is taking something and creating into something completely different.

Like a caterpillar turning into a butterfly, the goal of development is to transform the lives of those living in poverty, which can bring sickness, hopelessness, and disempowerment, into lives that are highlighted by nutrition and health, a sense of hope and a future, and an empowerment to make decisions of their own behalf.

Transformation is a complete change into something new. Not just a better version of what was, but a brand new thing that didn’t exist before.

Now that’s a lofty goal, and one worth striving for.