Buzzwords – Development

Another word that gets overused in the not-for-profit sector is development. Which is tough because it describes the work that many, including Opportunity International, are involved in. But this means it gets used frequently and loses its meaning along the way.

So what is development?

A key theme of development is this idea of cultivation, which means creating something. Not in a mass production type of process, but bringing something to life and growing it over time. Creating a space for something to flourish and develop. It is very much in line with building relationships and getting the best out of people.

But at the same time, it is bespoke, as individual and unique as the people we work with. Sure, there may be many similarities but development is not a copy and paste mentality which assumes that just because an idea has worked in one area of the world then it will work in another country. Sometimes the same idea doesn’t work in a neighbouring town.

True development is a complex process which works with what already exists and finds a way to enable growth of people, agriculture, infrastructure and community engagement.

That’s how I think development should look. Which is less about the specific actions and more about the environment and culture an organisation brings.

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