If you have ever been overcome by the sheer weight of just trying to provide for your family, then you will understand it. The panic that comes when there is not enough to get you through. You can see the end of your financial runway and it is getting closer at a frightening speed.

Entrepreneurs feel this frequently. Many of us have felt it this year, even if we aren’t entrepreneurs, as the reality of financial insecurity hits and all of sudden we start to think of other ideas that could create some extra money. “What can we sell?”

There is a versatility that comes from this. A special ability to adapt and change as the world around you shifts.

I see this in the world’s poorest entrepreneurs. I have always said that if you can survive in a slum in Delhi, India, then you already have some incredible skills which give you an astute business mind. In fact, some of the savviest minds that I have come across are from small business owners in India and Indonesia. They have created something special, seemingly out of nothing, and are forging a path forward for their family – a path out of poverty and into a life that is not defined by trying to find their next meal, or to save enough money to buy medicine for their sick child.

If you place a global pandemic into the mix though, that is obviously going to create further challenges. And it has. The true impact will not be seen for a long time yet and it is so disheartening. But I am confident that these savvy minds will continue to find a way through, though they just need a small amount of help.