I really enjoy reading. Over the last 15 years it has become a central part of my life and my journey.

Not every genre though, as I am sure you understand. Not everyone likes the same things. But as a I look back at the things that have really held my attention during that time, there appears to be 2 reasons why I enjoy reading something

Firstly, I read something because it will make me smarter, either in reality, or just in my perception. I really like learning about things that interest me, be that in the realm of psychology, philosophy, self-leadership and a small amount of economics*. Sometimes I genuinely increase my understanding and intellect about a topic through reading, and sometimes I just feel smarter because I finished reading a challenging book (often by Nassim Taleb), even though my general intelligence hasn’t improved.

Secondly, I read something that tells a hell of a story. I am addicted to story. Once a story loop starts in my head, I really, really want it to be closed off. But I am choosy about what I let get started, which means I don’t pick up any random novel. There is a high barrier to entry, and even then if I finish a book and the story wasn’t up to scratch, I will think unhelpful thoughts towards the author. It has to be a great story, a good one won’t cut it.

This is not just for me though. When creating for people, generally they will consume it if it makes them smarter (real or perceived) or it’s a hell of a story. Ideally it’s both.

*Honestly, I’m not sure I understand economics, or most things written by Nassim Taleb to be fair.