It’s nice to know that you want to do something to make the world a better place. It’s a great feeling. But then how do you do it?
Here are some key points which are the first things you can do to create something long lasting and sustainable for your business.
- Find an alignment in purpose
The first thing to do is to figure out what cause your business is naturally aligned with. If you are business that is food based, then maybe food based charities are your thing. Do you provide education and training? Then maybe causes around education would fit. Are you in the health field? Then something health related. Do you help businesses grow? Then definitely Opportunity International and microfinance are for you.
If you are unable to find an easy fit, take some time to think about what will connect with your business as a whole. You can select something that you care about individually but that will most likely end up becoming your own thing that may not create buy in from other staff. Plus, if you ever leave, your passion for that cause goes with it. Finding a solid alignment in purpose will create a long term relationship with a charity and long term solutions with impact.
2. Work out what your impact will be and how you will measure it
What kind of impact do you want to have on the world? Be specific about it and outlandish. I know of people who want to help 1 million people out of poverty or become a millionaire of souls. Once you have your numbers, figure out exactly how you will measure that.
3. Choose an organisation that will fit
Now is the fun part. You get to choose an charity that is working in the area you are interested in, can facilitate the impact you are after, can report back on that impact and are willing to work with you to help make it a reality. There are quite literally, thousands of charities to choose from, so you get to shop around.
4. Create a plan with that organisation
Put something in writing. Not only does that help make it official for you and your business but it also lets the charity know that you are in it for the long haul. It is very helpful to be specific about how you are going to achieve the impact you are aiming for. Without a plan, your impact is just a bunch of meaningless numbers. Any charity worth their salt will help you with this process.
5. Stay Connected to it
This is done through ensuring the plan and goal are connected with your business by keeping it somewhere where people (yourself included) are going to see it. Create a tally to update, keep information available to all staff and ensure the charity are regularly in contact with you. Invite them to the office to chat to the staff – we love that stuff!
Doing these five things will set you up to create a meaningful connection with a charity, and help you with your greater purpose of making a significant positive impact on the world.