Do you remember the last time you were really hungry? Not just peckish, but actually ‘missed out on lunch, breakfast was small and now dinner is late’ type of hunger. It is painful, but probably the hardest thing is that the only thing that you can think about in that moment is food. You can smell it, taste it and imagine how it would feel just being close to a meal that is ready to eat. Sure, you try to distract yourself and think about something else, but when the image of the perfect hamburger pops up in your mind then it’s all over. It’s food and nothing else that has your attention.
If you have experienced that, or something like it, then you are not alone. It is the psychological phenomenon of scarcity. There was a study that was done on the impact on people when they live on a starvation diet. Over time they grew so weak and thin, as you would imagine, but the impact on the mind was what caught researchers by surprise. They discovered that all the participants could talk about was food. They memorised recipes, compared food prices and shared about their favourite meals. So they decided to distract them with a movie but all they could focus on was the meals that the characters in the movie were eating. They were so consumed by what they didn’t have, their lack, that they couldn’t focus on anything else. They couldn’t see the big picture.
Not having enough of what you need can become the only thing that matters to you.
That is why the work of Opportunity International is so powerful. Providing a small loan to mothers who can start a business and create an income overcomes the scarcity problem, allowing people to shift their focus to other important things and make wise decisions.